Boost Sales With Efficient Franchisee Engagement

How Franchisor Pal helped them?

We integrated their corporate structure with Franchisor Pal by studying their reporting hierarchy and regions.

Helped control purchase costs by integrating different data sets to improve purchase efficiency and avail incentives on bulk ordering.

Consolidated all region-wise purchase data and mapped it to each franchisee, in real-time.

Created a portal to help franchisees see their performance and reward point credits, which incentivized franchisee participation towards achieving overall corporate goals.

Automated the process of manually entering figures, which brought all stakeholders (Franchise owner, Sales manager, Regional head etc.) on the same platform.

Challenges

The client's existing disparate systems were not able to accurately warehouse, and report purchase and sales data from manufacturing partners and retail sales outlets worldwide. Purchase data from major tire brand manufacturer were dissimilar from other brands creating hours of manual reporting to simply gather and organize data in a homogenous format.

Sales data from more than 3300 retail outlets across 30 countries were often inaccurate and required hours of manual labor to standardize, consolidate and create reports. The lack of timely and accurate purchase and sales data prohibited the client from making important business decisions (on both the purchase and sales side of the organization) based on accurate and valid data.

As a result, the client didn't have a transparent view of overall product margins and sales leaders.

eLuminous Solution

eLuminous worked with our client to provide a comprehensive analysis of their business operations, current systems and business challenges faced, to accurately assess pain points and to build a solution model which directly addressed their operational challenges.

A core element of the solution was to design an ETL (Extract, Transform, Load) process to acquire and consolidate dissimilar purchase and sales data from external sources worldwide. A structured metadata design was developed next, providing the framework to generate robust analytical and operational reporting, vital to the client.

Presenting the above data in user friendly format was accomplished via development of a reporting suite providing critical data for both the client's headquarters and the 3300 retail locations worldwide.

In addition, dashboards were developed to provide the client with instant top-level views of critical data, allowing accurate business decisions to be made.

How Franchisor Pal helped them?

We mapped the client’s business strategy, which focused on innovative products of German pedigree, with their franchisee rewards system. This was followed by the collection of end-customer data linked to the rewards system.

Created a workforce engagement platform that enabled the sales team to optimize available resources by identifying which regions and POS need immediate attention.

Built a system to collect and analyze large amounts of data on customer buying habits, which enabled the client to categorize customers and send targeted and customized push-based offers.

How Franchisor Pal helped?

After consultation with the client, we realised there were challenges in obtaining real-time insights from these points of sale. So, Franchisor Pal created a workforce engagement platform which helped them obtain real-time insights and save time, among other things.

From these insights, the owner, sales managers, regional heads learned there was scope for improvement in sales of fashion products, like shoes, bags and beauty products, in cities like Paris, Rome and Florence, areas where production of these goods could be increased by 10%. This helped them increase footfalls in these secondary cities with fewer sales people.

Marketing and sales managers used various tools offered by Franchisor Pal to communicate the company’s goals to franchisees, and how many of their peer franchisees were already achieving them.